Free tool

Instagram creator ROI calculator

Enter a creator’s handle and your campaign budget to estimate impressions, engagements, CPM, and cost per engagement. Tune reach % to match typical organic performance.

Enter an Instagram handle or profile URL

Budget amount (BHD)

Minimum 50 BHD suggested for meaningful numbers.

Campaign detail

Sponsored posts / reels

Creator followers

Avg. likes per post

Avg. comments per post

Assumed organic reach / post (% of followers)

Default 28% — adjust using creator Insights if you have them.

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Disclaimer: This is a lightweight model for briefing — not financial advice. Paid delivery, spark ads, and overlapping audiences change outcomes.

Engagement rate checker · Compare two creators · Browse Gulfthis creatives